Definition
What is AI visibility?
AI visibility: AI visibility is how often, and how accurately, AI assistants (Google AI Overviews and AI Mode, ChatGPT, Perplexity, Copilot, Claude) mention and describe a business when people ask questions it should be the answer to. Low visibility means being omitted; low accuracy means being described wrongly.
Also called: AI search visibility, brand visibility in AI, AI citation share.
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Why it matters
Generated answers can shape which businesses a prospective customer considers and which source they visit next. Omission reduces the chance of consideration. Inaccurate hours, services, credentials, or locations can also create confusion before the customer reaches the website.
How it is measured
Measurement combines first-party search data, identifiable assistant referrals, and a versioned set of brand, category, comparison, and local prompts. The prompts are repeated on a schedule and the raw outputs are logged so changes can be evaluated across samples rather than from one screenshot. Hyrizen’s AI visibility audit establishes the starting point.