Services · 04 of 07
Everything a launch needs, ready on day one.
A salon launching a product line, a clinic launching a skincare range, a studio putting its first goods on sale: the site, shop, checkout, email, and search work all have to land at once. That is the whole job.
What a launch build includes
A product launch build is a fixed-scope engagement organized around the date the product goes on sale. You receive the product and collection pages, a shop with variants and stock, Stripe checkout with shipping or pickup, customer email from your own domain, pre-order or waitlist pages, and the search work needed to make the product understandable from its first week online.
If you already have a Hyrizen site, the launch is added to it. If you do not, the website is part of the engagement. Either way, the public pages, checkout, email, product information, and launch plan are rehearsed as one system before the date arrives.
Launch checklist, delivered
Product & collection pages
Designed with your photography; product schema bound to the live catalog.
Shop, cart, checkout
Variants, stock, pickup or shipping, Stripe, with order emails and a dashboard.
Pre-orders or waitlist
Live weeks early to build the list and prove demand.
Email that lands
SPF/DKIM/DMARC configured, transactional and announcement templates from your domain.
Search & AI readiness
Indexing verified before launch; Merchant-grade product data; press-ready fact sheet page.
Launch-day runbook
DNS, monitoring, and a check at T+15 minutes: the boring parts done deliberately.
Evidence
Twenty products moved online as part of one rehearsed build.
For The Egyptian Queen, Hyrizen delivered product pages, variants, live stock, shipping and pickup, Stripe checkout, order email, and a phone-first dashboard alongside the website and DNS migration. The case study documents what shipped. It does not substitute invented revenue or conversion claims for evidence.
- 20
- products live at delivery
- 0
- email interruptions at cutover
- 1
- site, shop, and launch system
Timeline, backwards from launch
-
STEP 01
T−8 weeks: scope
Products, prices, fulfilment, launch date. Fixed price and plan.
-
STEP 02
T−6: architecture & catalog
URLs, content model, catalog structure. Photography and copy scheduled.
-
STEP 03
T−4: build & pre-sale
Pages and shop on a preview; waitlist or pre-orders go live.
-
STEP 04
T−1: rehearsal
Test orders, email deliverability, indexing checks. Launch day is a switch, not a build.
Questions about launches
How far ahead of launch should we start?
What if the products aren’t final?
Do you handle the launch email?
Can we pre-sell or take waitlist signups?
Next step
Bring the product and the date.
Tell us what is launching, when it needs to be available, and which assets already exist. We will work backwards and identify the real starting point.