The scenario
Luxury custom home builders sell vision and trust. Prospective clients building $2M to $15M residences evaluate builders through the quality of their portfolio and the sophistication of their digital presence. A generic contractor website signals generic work.
We created Ashworth Custom Homes as a showcase to demonstrate what a fully structured, image-forward builder website looks like. The fictional firm let us build out a complete portfolio, team section, and service architecture without constraint.
The approach
We applied our AI-Ready Architecture methodology with a light, editorial design direction. Warm whites, natural stone tones, and forest green accents. Playfair Display for typographic elegance, DM Sans for clean body text. The portfolio does the talking.
Each project page carries full specifications (square footage, bedrooms, lot size), feature lists, and descriptive content. Schema.org Product markup makes every project parseable. The portfolio index uses large image cards that prioritize visual impact.
Content collections power projects, team profiles, and a journal. Adding a new completed home to the portfolio is a single markdown file with typed frontmatter: specs, features, images, and completion year.
What we built
- 20+ pages across portfolio, services, team profiles, process, journal, FAQ, testimonials, and legal pages
- Full Schema.org coverage: HomeAndConstructionBusiness, Person, Service, Article, FAQPage, WebSite
- Image-forward portfolio with specs, features, and detailed project narratives
- Service pages for Custom Homes, Renovations, and Design-Build with process breakdowns
- 6-step process page with visual timeline
- Contact form with project type and budget range selectors
- Distinct design system: warm, editorial, and completely different from our other work
The takeaway
Every project is a structured document. Every team member has biographical data and credentials. Every service is a defined, parseable entity. Business type, service areas, project history, and geographic coverage are all structured at the content layer.
A different industry, a different design language, a different audience. Same structural methodology. The architecture holds because the foundations don’t change.